Actions and thoughts have to become simplified: Move, breathe, step, camp, eat, drink, climb, move. The world shrinks into focussed, deliberate actions, only the immediate matters. An axe point dug into ice. The sound of your breath. The crunch of snow under boot. This focus helps Alpinists go further, climb harder, and achieve.

The same focus that Alpinists apply to reaching their goals, we apply to our products. This focus makes our products the best in the world.